New Zealand Loses Out To Canada

Not New Zealand

Despite the sterling NZ PR work done by films such as Lord of the Rings and fanciful ‘quality of life’ surveys, most people in the world would actually chose Canada as an emigration destination over New Zealand.

Ipsos Reid have carried out an online survey called “Canada and the World in 2010“, in which more than 18000 people in 24 countries, representing 75% of the world’s GDP, gave their opinion of the country.

The global survey is a project of The Historica-Dominion Institute in partnership with the Munk School of Global Affairs with the support of the Aurea Foundation.

It was found that 53% of people — including 77 % of respondents from China and 68 per cent from India — would like to live in Canada, if they could.

Almost 30% of Americans would choose Canada too, according to the poll results and 79 % thought Canadians enjoyed one of the best qualities of life anywhere in the world.

But it’s how the country is perceived to treat it immigrants that’s really interesting. 72% believed that Canada was welcoming to immigrants, which included 86% in China and 84% in India.

79%  considered Canada as being “tolerant of people from different racial and cultural backgrounds.”

Now there’s something for New Zealand to aspire to.

Canadians have long considered ourselves a multicultural success story,” said Andrew Cohen, President of the Historica-Dominion Institute, which commissioned the poll in partnership with the Munk School of Global Affairs. “The world seems to agree

Maybe this goes some way to explaining New Zealand’s near stagnant immigration figures?

Expect to see a new NZ ‘quality of life’ offensive launched very soon.

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