The Mood of the NZ traveller survey gives us a unique insight into Kiwi leisure time.
The survey was carried out by Fly Buys and Colmar Brunton, it revealed some interesting information about New Zealander’s travel patterns and the Kiwi lifestyle that so many immigrants move to NZ to experience.
In reality Kiwis don’t enjoy the great outdoors as much as you’d think they do and are held back from doing more by lack of money, work and other commitments. When they do travel they’re highly likely to go to one of the major cities and use cars to do so. Their most likely activity is to visit friends and family and if they go abroad the most popular destination is Australia (no doubt to visit friends and family over there).
Only a small percentage intend going to a rugby world cup game and even less are intending to travel to get there. More are likely to stay home and watch the matches on TV.
Q. What’s stopping people from travelling more in the next 6 months? (based on those who’d like to travel more)
Too busy at work 49%
Family commitments 30%
Don’t have enough leave 17%
Too busy outside work 17%
In the last 6 months Kiwis mainly took overnight leisure trips by
And when they get there the most likely activity will be to see Friends and family – 73%
Q. Are you planning on doing any skiing/snowboarding in the next 6 months
Yes, day trips 7%
Yes, weekends/overnight 7%
Yes, more than one night 4%
NZ destination hot spots for an autumn/winter holiday, surprisingly Kiwis flock to the 3 major cities in preference to the great outdoors:
World destination hot spots for an autumn/winter holiday
Queens Birthday Weekend intentions
intending to stay at home 48%
Intending to go away for at least one night 20%
12% of New Zealanders are planning to attend games at the Rugby World Cup, but only 5% are intending to travel to them. The most popular places are
Palmerston North 3%
New Plymouth 2%