“Don’t Shoot The Messenger”

Journalist Peter Bills has written a lively and good natured riposte to the avalanche of criticism and support attracted by his article, “NZ:100%  Pure Rip-off.” The official ‘backlash’ is very reminiscent of the reaction that previous travel writers have caused whenever they’ve dared to offer up criticism of New Zealand, no matter how constructive (Read…

“NZ: 100% Pure Rip-Off”

Oh dear, bet the guys who coined the “100% Pure NZ” are cringing right now. It will be interesting to see how well the brand’s image survives this latest onslaught on the slogan that lends itself so easily to abuse. It is currently being used to highlight how expensive New Zealand has become. It all…