Both Mike Joy and the NZ Green Party have questioned John Key’s position on New Zealand’s 100% Pure branding. Joy has challenged John Key to prove that New Zealand is 100% Pure. . New Zealand’s economically valuable “100% Pure” brand has been questioned in international media due to the pollution of our rivers and lakes,…
BBC Hardtalk’s Stephen Sackur roasted John Key over New Zealand’s 100% Pure brand image in a recent televised interview. Most of us know that NZ 100% Pure is only an advertising slogan and that it has been dropped from the country’s marketing in favour of the 100% Pure You brand, but it is interesting nevertheless…
Sept 2015 update, sent in by a reader: http://www.commondreams.org/views/2015/09/08/burts-bees-neonics-and-poisoning-our-food All fruit and vegetable samples (except nectarine and tomato) and 90% of honey samples were detected positive for at least one neonicotinoid; 72% of fruits, 45% of vegetables and 50% of honey samples contained at least two different neonicotinoids in one sample, with imidacloprid having the…
New Zealand’s ‘Green’ Credentials aren’t quite as good as they should be for a country with such a low population, much of NZ’s green reputation is little more than greenwashing used to sell produce and tourism. In April 2011 a copy of the government’s draft energy strategy: Developing Our Energy Potential was released ‘mistakenly’ into…
New Zealand’s carefully cultivated Clean, Green, 100% Pure image has taken another hit with the announcement that genetically engineered pine trees at to be planted at Rotorua. Consent has been given to plant thousands of the trees over the next 25 years, despite the risk of contaminating the district with GE pine pollen. The plantings…
E2NZ.org 
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