Blurring the Lines, Fantasy is Reality in NZ

Tourism New Zealand is poised to ensure that New Zealand cashes in on the forthcoming Hobbit film release. After the surge in interest generated by the Lord of the Rings films (coming conveniently soon after the September 11 attacks in the US and Helen Clark cashing in by declaring New Zealand a “safe haven”)  New Zealand…

New Zealanders Have Their Say On Key’s Hardtalk Interview

The BBC’s Hardtalk interview with John Key certainly caused great interest around the world, the video becoming the second most popular on the BBC’s website. Read our blog about it and watch the videos here Here’s what New Zealanders have been saying about it Zorr (The Standard.org.nz) Finally, an interview where some truly difficult points…

BBC Questions New Zealand’s 100% Pure Image

Both Mike Joy and the NZ Green Party have questioned John Key’s position on  New Zealand’s 100% Pure branding. Joy has challenged John Key to prove that New Zealand is 100% Pure. . New Zealand’s economically valuable “100% Pure” brand has been questioned in international media due to the pollution of our rivers and lakes,…

BBC Hardtalk Roasts Key On 100% Pure Image – Update: Video

BBC Hardtalk’s Stephen Sackur roasted John Key over New Zealand’s 100% Pure brand image in a recent televised interview. Most of us know that NZ 100% Pure is only an advertising slogan and that it has been dropped from the country’s marketing in favour of the 100% Pure You brand, but it is interesting nevertheless…